popular fragrances I think are Overpriced…
When it comes to the pricing of fragrances, it is usually less to do with the scent itself and more with the perceived value that a brand is trying to…
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Should Clone Fragrances Exist?
The world of fragrance love comes with many archetypal people. There are those who want to collect every single bottle to ever exist, people who love single categories of fragrance…
The Next Frontier of Fragrance: Scenting Your Space With the Scent of Your Skin
You don’t need to be an expert nose to know that the fragrance industry is booming. 2024 saw the emergence of new perfume brands like Noyz and Orebella, plus the…
When should you use certain fragrances?
On all of the School of Scent social media pages, Omar preaches a consistent strategy for categorizing fragrances. This strategy encapsulates all of the times in the day and year…
What Perfume You Should Wear on Valentine’s Day, Based on Your Vibes
Although I’ve spent every Valentine’s Day on this very Earth single, it’s one of my favorite holidays. I’ll deck myself out in red and pink hearts, throw on a red…
How to be ready for Summer
As summer rolls around, now is a great time to start evaluating our collections as fragrance enthusiasts. As a Canadian, around mid-April is when the weather begins to change and…
Kayali Yum Boujee Marshmallow Is the Most Unanimously Loved Gourmand Perfume I’ve Tested
I don’t really like to play favorites when it comes to the best perfumes (listen, I’ve got more than 200 of ’em), but I can’t deny that one seriously stood…
Initio Parfums Prives Atomic Rose Eau de Parfum Spray
I keep a bottle of this at my desk to spritz on before ~very important~ business meetings, and I kid you not, every time I spray it, my coworkers flock…
Test Beauty Products for a Living—These Are the Best Perfume Sales Happening Right Now
One thing about me: I love perfume. Another thing about me: I refuse to buy it at full price. And since luxe fragrances are rarely on sale, I love to…